Problem
Users would overlook and/or forget about the original checklist because it was small, hidden in a dropdown, and only highlighted to new users after account creation.
The Helium 10 members portal and dashboard was the focus area for growth iniatives in order to increase user retention and evidently business revenue. Design tasks centered primarily around the user onboarding and member dashboard experiences.
The Helium 10 members portal and dashboard was the focus area for growth initiatives in order to increase user retention and evidently business revenue. Design tasks centered primarily around the user onboarding and member dashboard experiences.
I was the sole product designer on the Growth team responsible for various growth design tasks under tight timelines for rapid implementation.
The company wanted to increase user retention by quickly communicating the value of the tools to users. One of the first steps in doing this is completing the onboarding checklist.
Users would overlook and/or forget about the original checklist because it was small, hidden in a dropdown, and only highlighted to new users after account creation.
Focusing on the new user experience, I expanded the dropdown to be a dashboard widget. This widget has a graphic to capture attention and will be the user’s primary focus until they have gone through all checklist items - at which point, the checklist closes and their dashboard experience changes.
The company wanted to increase user retention by creating a personalized user experience based on Amazon sellers’ maturity level. A new seller would be presented with more learning materials than an experienced seller, for example. To do this, we needed a clear onboarding process to gather this information from users.
The previous onboarding screens were wordy, confusing, and overwhelming to users. Users often skip through these steps without seeing value or understanding the product.
Focusing on the new user experience, I expanded the dropdown to be a dashboard widget. This widget has a graphic to capture attention and will be the user’s primary focus until they have gone through all checklist items - at which point, the checklist closes and their dashboard experience changes.
The company wanted to increase awareness of all the tools available to users and add the ability to favorite tools for quick access. They also wanted to make sure users knew how each tool could be helpful. This meant creating a mega menu that would increase visibility and help users quickly understand what the tools do.
The previous onboarding screens were wordy, confusing, and overwhelming to users. Users often skip through these steps without seeing value or understanding the product.
Focusing on the new user experience, I expanded the dropdown to be a dashboard widget. This widget has a graphic to capture attention and will be the user’s primary focus until they have gone through all checklist items - at which point, the checklist closes and their dashboard experience changes.
In conclusion, I as a product designer on the growth team to create solutions for user problems that would affect business metrics, such as user retention. I worked with a product manager and director of product management on most of these tasks. Growth tasks were meant to be improvements to the current experience that could be quickly implemented to track overall business impact.
After implementation, next steps for growth tasks involved tracking the business metrics and impact of the released solution. Based on those results, the process would continue in an iterative process.